Planning itinerary on the go.


Chat with locals nearby for recommendations.


Chat app to link up tourists with locals nearby!

Ask the locals

When travelling overseas, we tend to depend on online reviews and ratings for dining, shopping and accommodation recommendations. But not everything is captured on the internet, and sometimes you’re just randomly exploring the place. The local store you stumbled upon might not have much helpful reviews, but it could possibly be a hidden gem, and who else better to ask than the locals around the area?

Iterations, from sketches to screens

With that idea in mind, I worked on this over a few iterations and tons of helpful feedback (both from users I’ve interviewed as well as instructors and classmates!). It was a complete deviation from the initial problem I assumed existed.

Initial assumption was that hotels needed something to improve customer experience when faced with long waiting queue. Tested this with POP by Marvel and was quickly proven wrong. Pivot time!

Drawing has never been my forte, so I started out rather uncomfortable with pen-and-paper sketching. But over the course, I’ve learned to appreciate sketching and I finally understood why some people say “sketch first, don’t jump to screens”. I was spending a lot of wasted time and effort on wireframing on Sketch. If not for the fact that I needed to pick up Sketch quickly for the purpose of this course, I would have gone with Balsamiq for basic wireframing instead.

When I showed people the second version, many commented that “TurfLove” sounded more like a dating app. I’m not well versed in branding, but that sounded like a feedback I should not ignore.

Invision proved to be of great help when it came down to getting constructive feedback and observing how people actually interacted with the product.

Itinerary on the go

And because I didn’t want my loading up screen to be empty or filled with words, I decided to whack a logo for the product as well! Especially fun since I’ve never done any logos before. The whole idea of Turfer was to allow people to chat with locals for their directions and recommendations.